Armed with a passion for UX Design and degrees in Digital Media design and Sociology, I have worked for 14 years designing mobile and web applications, logos and marketing materials. I initially worked with small, dynamic, tech start-ups, then transitioned to designing intranet applications of a large multinational financial services company. It gave me the opportunity to work in an agile environment with global development, design and user research teams. What draws me to UX and UI Design is the diversity of projects, the evolving technology landscape, and the improved success metrics good design brings to the average user interface.